INTRODUCTION

We all know it. Every day we are bombarded with messages about food. For the most part, the messages have the same objective - to get us to buy and consume more food. The success of these messages is evident in the number of additional messages we receive daily concerning diet programs, diet pills, diet foods, and diet self-help products promising to undo, at least for a while, the ill-effects of the food messages.

CalorieKing's business is to set the food record straight. We exist to provide facts that generate the Aha! moments that anchor changed thinking about food, and result in sustainable behavior improvements and better health.

We believe 'food awareness' may be the most important term in weight control. When Americans think 'food awareness', we want CalorieKing to come to mind. Food awareness is our business.